A partnership between Dubai Culture and Zoho to support the digital transformation of entrepreneurs | Gulf newspaper

In a new step to support creators in the Emirate of Dubai, the Dubai Culture and Arts Authority (Dubai Culture) announced the signing of a cooperation and partnership agreement with Zoho, the global technology company, to support the digital transformation of creative entrepreneurs in the emirate, enhance the efficiency of their business, and simplify their operational processes daily.

The agreement was signed at the authority’s headquarters between Hala Badri, Director General of “Dubai Culture”, and Haider Nizam, President of Zoho Corporation in the Middle East and Africa. This new cooperation between the public and private sectors comes within the framework of the package of offers provided by “Dubai Culture” to support the creative community in Dubai, and through it, it seeks to enable members registered with the authority to obtain great privileges to manage their creative businesses using the “Zoho One” operating system. It includes more than 45 applications that enable them to manage all their daily operations, through one platform and from anywhere.

Zoho One, the corporate operating system, includes a set of applications that enable business owners to manage sales and marketing, productivity, human resource management, financial management, and other administrative matters. Zoho Commerce enables customers to easily create online stores.

Hala Badri, Director General of Dubai Culture, said: “At Dubai Culture, we realize the importance of investing in future technology and advanced digital means in achieving excellence in institutional performance. In line with the emirate’s orientations towards a competitive global economy enhanced by advanced technology, and consolidate Dubai’s position as an incubator for innovators and a global capital for the creative economy.”


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